Digital Analytics are an oft-neglected but very important marketing tool. Are you using digital analytics as a marketing tool for your business? If not, you should be. Using analytics as the valuable marketing tool it is can mean the difference between an okay website and a great website. It can mean the difference from having a few visitors and/or a few sales to having many visitors and/or sales.
What is working? What isn’t? What are we missing? What can be improved? These are just a few questions to keep in mind when looking at analytics data. Having said that, let’s take a look at what, exactly, digital analytics are and why you should be using them.
It has become exceedingly difficult for small, local businesses to compete with big box stores and chains but it is not impossible. It simply requires research and analysis to create a solid marketing strategy and then diligence and consistency to make it happen.