Digital Analytics are an oft-neglected but very important marketing tool. Are you using digital analytics as a marketing tool for your business? If not, you should be. Using analytics as the valuable marketing tool it is can mean the difference between an okay website and a great website. It can mean the difference from having a few visitors and/or a few sales to having many visitors and/or sales.
What is working? What isn’t? What are we missing? What can be improved? These are just a few questions to keep in mind when looking at analytics data. Having said that, let’s take a look at what, exactly, digital analytics are and why you should be using them.