Marketing on social media works completely different than traditional marketing. You can’t just post advertisements and other information about your business and expect people to want to patronize your business. This is known as talking “at them” rather than having interactive conversations with them.
Social media for business is about engaging and interacting with others to build trust in you and your business. How do you do that?
How do you design a website? Designing a website can be daunting, if you don’t know where to begin.
We’ll walk you through the steps necessary to design a website but before you even begin the website design, you need to create a brand. Without an effective brand strategy, a website will be ineffective.
What does creating a brand mean? Let’s take a look.
You built a nice-looking website but it isn’t showing up in search results. Why isn’t it? How do you fix it? Many factors determine where your website shows up (or whether it shows up at all) in the search engine results. For this reason, we highly recommend paying someone skilled in search engine optimization rather than trying to do it yourself.
Many website designers claim they can optimize your website for search engines but the harsh reality is that very few web designers truly understand the multi-faceted formula for search engine optimization (SEO) success. Before taking their claims at face value, be sure to do your research and ask the right questions.
You know you need a website but you’re not sure if you can design it yourself. What all is involved? Is it better to do it yourself or to pay professionals to do it for you? How much does it cost to have a website built?
Before electing to do it yourself or have it professionally done, there are some things you should be aware of. First, there is a difference between web development, web design, and search engine optimization. All are necessary for creating a successful website. Learn more about the differences between web development, web design, and search engine optimization.